CUNA Vice President of Political Affairs Richard Gose said that CUNA has always been aware that it has a strong grassroots network, but that Project Zip Code is really illustrating that for them. Through the program, which identifies how many credit union members live within a particular zip code, CUNA is harnessing those numbers and using it in their lobbying repertoire. Lawmakers can be told precisely how many voters in their districts are credit union members, which can help sway their thinking on an issue. At the end of 2002, Project Zip Code had captured 19,354,511 credit union members nationwide, according to CUNA Grassroots Manager Gretchen Graf. Currently the database is running around 42 million with 30 new credit unions being added each week, she said. The program was originally piloted in five states in 2001 and officially began in 2002. Gose said CUNA is looking into improvements for the software and expects to make an announcement after the first of the year. [email protected]

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.