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Pick and Choose

Credit union staff and directors could spend all day doing nothing but reading CU publications. But even if they had the time they really don't have to read everything available to them to keep up. When Credit Union Times was launched in 1990, a commitment to subscribers was made that...

Credit union staff and directors could spend all day doing nothing but reading CU publications. But even if they had the time they really don’t have to read everything available to them to keep up. When Credit Union Times was launched in 1990, a commitment to subscribers was made that they wouldn’t have to read dozens of publications if they read this one first. What was important or interesting would be covered thoroughly and first here. And the editorial content would always be unbiased. That was a bold promise for a brand new CU publication. Almost 14 years later, the success of Credit Union Times as the only completely independent credit union publication confirms the fact that we kept our word- even though it now takes many more pages and articles each week to thoroughly cover the exploding credit union industry. Depending primarily on Credit Union Times to stay informed is one solution to the constant pressure of having too much to read. Another is not attempting to read every article in this or any other publication. Take the daily newspaper for example. Or the Wall Street Journal. Or USA Today. Typically, readers first turn to their favorite sections, discarding those that hold little or no interest to them. Next most readers scan headlines looking for those stories that they really need to read, or just want to read. A potentially overwhelming reading task is now manageable. That’s the same approach that most subscribers take when their weekly issue of this publication arrives. Best of all, there is always more to pick and choose from than in any other CU publication. [email protected]

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Peter Westerman

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