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Pacific Resource CU Compounding Dreams with New Brand

LOS ANGELES - Pacific Resource Credit Union is hoping its new brand identity and tagline "Dreams compounded daily" will be a hit with members. The new brand launch also includes a completely re-designed Web site and logo, which coincided with the opening of a Pacific Resource CU Wiltshire Blvd. branch....

By Staff Writer | Updated on October 21, 2003

LOS ANGELES – Pacific Resource Credit Union is hoping its new brand identity and tagline “Dreams compounded daily” will be a hit with members. The new brand launch also includes a completely re-designed Web site and logo, which coincided with the opening of a Pacific Resource CU Wiltshire Blvd. branch. In addition, the new Web site has been retooled for easier navigation to online services that now include free bill pay, check imaging, e-statements and funds transfer. According to PRCU Marketing Vice President Mara Fein, the new brand identity will help the credit union more effectively communicate its strength and value to new and existing members.

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