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LivePerson Software Could Ease Pain of Telemarketers

NEW YORK - LivePerson, a provider of online chat solutions some credit unions are using for member service, says telemarketers stung by the National Do Not Call Registry should look online. The National Do Not Call Registry has grown to over 30 million telephone numbers and is projected to exceed...

By Staff Writer | Updated on September 23, 2003

NEW YORK – LivePerson, a provider of online chat solutions some credit unions are using for member service, says telemarketers stung by the National Do Not Call Registry should look online. The National Do Not Call Registry has grown to over 30 million telephone numbers and is projected to exceed 60 million by next year. It has decimated the use of one of telemarketers’ tried and true channels – the telephone. LivePerson said it has released a Sales Edition of its software that enables companies to mimic their outbound telesales efforts online by using proactive chat capabilities combined with advanced business intelligence. Using real-time interaction and Web site analytics, organizations can analyze a customer’s viewing pattern, history or other defining trait, identify that visitor as a “hot prospect” and invite only qualified visitors into an online sales consultation with a trained sales agent. “The National Do Not Call Registry protects consumers from unwanted solicitation via telesales. LivePerson Sales Edition allows our clients to proactively engage only those customers who have already indicated interest in the product or service via their web behavior,” said Tony Pante, SVP of Product Marketing and Strategy.

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