Search
 

MasterCard Goes For Hologram On Debit

PURCHASE, N.Y. - Visa may have opted to dictate the font size and placement of the word "debit" on its signature debit cards, but MasterCard has opted for the hologram. Beginning January 1, 2004, all of its debit cards that use a signature to verify cardholder identity will have to...

By Staff Writer | Updated on September 16, 2003

PURCHASE, N.Y. – Visa may have opted to dictate the font size and placement of the word “debit” on its signature debit cards, but MasterCard has opted for the hologram. Beginning January 1, 2004, all of its debit cards that use a signature to verify cardholder identity will have to carry a new Debit MasterCard Hologram which features the word “debit” in the hologram within the MasterCard Identification Area. “Our simple, yet elegant, hologram design will clearly, uniquely and uniformly identify debit MasterCard cards, without diminishing the brand integrity and consumer familiarity built-up in current Member debit programs,” said Richard G. Lyons, Jr., senior vice president, Deposit Access Group, North America, MasterCard International. “The approach presents a visually compelling differentiator for MasterCard debit issuers, while equipping cardholders with an attractive and distinct bankcard.” MasterCard said that the new hologram design “seamlessly integrates into current card manufacturing processes,” and that the price for the cards will not change as a result of the addition. MasterCard also pointed out that the card face otherwise remains unaltered, eliminating the need for MasterCard debit issuers to reorient existing debit program names, or renegotiate standing agreements with partners.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.