Search
 

GM's Latest Incentive: Loyalty Discounts

DETROIT - Just when credit unions were getting accustomed to dealing with manufacturers' 0% financing and rebate offers, General Motors Corp. has come out with a new incentive to lure consumers - a `loyalty discount' of up to $1,000 to current owners of GM vehicles if they buy or lease...

By Staff Writer | Updated on July 29, 2003

DETROIT – Just when credit unions were getting accustomed to dealing with manufacturers’ 0% financing and rebate offers, General Motors Corp. has come out with a new incentive to lure consumers – a `loyalty discount’ of up to $1,000 to current owners of GM vehicles if they buy or lease a new GM car or truck. The program is in addition to the 0% financing offers or cash incentives of up to $4,000 on most GM vehicles. Owners of GM vehicles will get $1,000 cash back if they purchase a vehicle from the same brand they currently own. GM owners get $750 back if they buy a different GM brand. GM’s program is similar to a lease loyalty program Ford Motor Co. began on July 10. That deal offers between $500 and $1,000 to returning lease customers on most Ford vehicles. Ford’s offer expires Sept. 2.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.