DETROIT – Just when credit unions were getting accustomed to dealing with manufacturers' 0% financing and rebate offers, General Motors Corp. has come out with a new incentive to lure consumers – a `loyalty discount' of up to $1,000 to current owners of GM vehicles if they buy or lease a new GM car or truck. The program is in addition to the 0% financing offers or cash incentives of up to $4,000 on most GM vehicles. Owners of GM vehicles will get $1,000 cash back if they purchase a vehicle from the same brand they currently own. GM owners get $750 back if they buy a different GM brand. GM's program is similar to a lease loyalty program Ford Motor Co. began on July 10. That deal offers between $500 and $1,000 to returning lease customers on most Ford vehicles. Ford's offer expires Sept. 2.
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