In his June 18th column, "Middle-sized CUs Most at Risk of Survival," Mike Welch writes that "there will be fewer credit unions every year," and he further offers that the credit unions that are most at risk of not surviving are the mid-sized credit unions I agree, as probably most would, that the number of credit unions will continue to drop. I will also agree that you probably could categorize those credit unions in the most danger of surviving. However, I think there might be a better way to categorize them other than by asset size. Simply put, credit unions that plan to succeed will, and those that don't won't. Whether their assets are $5 million, $50 million, or $500 million, a credit union that is forward thinking, knows its competition and uses effective strategic planning to lay the path will succeed. But credit unions that become complacent and lack vision will increasingly become candidates for a merger regardless of their asset size. Respectfully sharing another viewpoint. Ben Laurendeau CEO Roanoke Valley FCU Roanoke, Va.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.