In David Morrison’s recent article about shared branching (CU Times, May 28, “For Credit Union Shared Branching, Quiet Revolution Continues”), he stated three obstacles to credit unions getting involved in shared branching. Here in Louisiana we have a fourth and it is the predominant reason. It is the Louisiana Credit Union League, which uses the CUSC, just as it uses CUNA, to improve credit union participation in the League. This league, were it a stand-alone operation, would have significantly lower membership. Using that knowledge and its control of the shared branching operation, the League effectively blocks credit unions from participation in CUSC if the credit union is not a member of the League. But why am I surprised? I’m sure the League learned this behavior from CUNA which blindly supports leagues, good or bad, and refuses membership to credit unions who refuse to support ineffective leagues. Will the players in this credit union movement ever learn to stand on their individual merits and accomplishments rather than on each other? Is that asking too much? Audrey D. Cerise CEO/President ASI Federal Credit Union Harahan, La.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.