MAC to Host 17th Annual Marketing Conference

WALNUT CREEK, Calif. -The Marketing Association of Credit Unions (MAC) will host its 17th annual marketing conference and awards ceremony on May 28-30 at the Westin Horton Plaza in San Diego, California. The conference will cover such topics as branding, E-marketing, retail delivery, SEG development, successful media campaigns and profile-based marketing. Featured presenters include Tom Asacker, president of the Center for Sandbox Wisdom; Kevin J Blair, president of New Ground, a business development/consulting firm; Tim Lerew, president of Timothy Lerew Consulting, a firm that specializes in technology/change management; Dan Santangelo, president of Work Force Solutions; and Steve Olson, senior consultant at Covansys, an IT professional services company. Discounted fees are available before April 25. Registration can be made online at www.macnetwork.org or by phone at (925) 472-5913. MAC has been serving credit union marketing executives since 1988.