Callahan Webinar Keys on Relationship Based-Pricing Strategies

WASHINGTON – Pluses and pitfalls of relationship-based pricing will be shared by three credit union leaders during a Callahan-sponsored Webinar set for April 24 from 1 p.m. to 2:30 p.m. EDT. The presenters will be Jim Moore, vice president of corporate development with Ent FCU in Colorado; Gary Skraba, vice president of marketing at First Financial CU in California, and Brian Warfel, senior vice president of sales and service at Power 1 CU in Florida. They will discuss their credit unions’ challenges and successes in relationship-based pricing – including with loan growth and e-checking programs – and Callahan & Associates will present findings from a recent survey that found that 70% of all credit unions either have such plans in place or plan to in the next year. Register at www.creditunions.com/solutions/webinar/ RBP.htm or call (800) 446-7453.