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CUMarketingDept.com Says Site Growing

HOLYOKE, Mass. -CUMarketingDept.com, an online resource for credit union marketing professionals, said more than 1,000 credit union professionals are now participating in its online marketing discussion. Recent topics of discussion at the site include annual meeting themes, indirect auto lending philosophy, cross-selling incentives, justifying an MCIF, choosing a marketing agency,...

By Staff Writer | Updated on March 18, 2003

HOLYOKE, Mass. -CUMarketingDept.com, an online resource for credit union marketing professionals, said more than 1,000 credit union professionals are now participating in its online marketing discussion. Recent topics of discussion at the site include annual meeting themes, indirect auto lending philosophy, cross-selling incentives, justifying an MCIF, choosing a marketing agency, marketing department staffing and responsibilities, and more. The site contains a search feature, and all messages are grouped by topic. CUMarketingDept.com has a library of more than 5,000 discussion messages, 275 documents in its shared documents center, and a bookstore of 300 titles “We are continually thrilled by the response to our Web site,” said Morriss Partee, President of CUMarketingDept.com. “We recognized the need for a forum where credit union marketers could freely share information and ideas without being bombarded by vendors.” For more information visit www.cumarketingdept.com.

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