LAKE FOREST, Calif. – PSB The Marketing Supersourcer has launched a new "Switch Kit" Program to help set credit unions apart from the competition. The customizable program emphasizes the ease and convenience of converting an account from one existing institution to another. "With real growth of financial service products at 1-2%, eliminating conversion headaches for consumers can be a significant point of difference for the institution," said PSB Financial Services Division President Mark DeBellis.
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