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Firm says it can measure CUs' Web site effectiveness

KENT, Wash. -Reflection Point Research LLC, a market research firm, said a recent survey of CU members' Web site experience has helped it establish benchmarks to help CUs evaluate their Web site's effectiveness The Member Experience Meter incorporates actual member-Web site feedback of credit unions and relates it to other...

By Staff Writer | Updated on November 05, 2002

KENT, Wash. -Reflection Point Research LLC, a market research firm, said a recent survey of CU members’ Web site experience has helped it establish benchmarks to help CUs evaluate their Web site’s effectiveness The Member Experience Meter incorporates actual member-Web site feedback of credit unions and relates it to other key benchmarks from the best practice companies on the Internet today. Those credit unions scoring the highest on the Member Experience Meter had 54% more active home-banking users; twice the penetration of bill payment usage; 38% higher average time spent on the site; twice the number of Web-user sessions each month; over twice the number of page views per user session; and most importantly over 150% higher monthly loan applications. The firm said the results show CUs have a lot of room for improvement online. For more information visit www.reflectionpoint.com.

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