KENT, Wash. -Reflection Point Research LLC, a market research firm, said a recent survey of CU members' Web site experience has helped it establish benchmarks to help CUs evaluate their Web site's effectiveness The Member Experience Meter incorporates actual member-Web site feedback of credit unions and relates it to other key benchmarks from the best practice companies on the Internet today. Those credit unions scoring the highest on the Member Experience Meter had 54% more active home-banking users; twice the penetration of bill payment usage; 38% higher average time spent on the site; twice the number of Web-user sessions each month; over twice the number of page views per user session; and most importantly over 150% higher monthly loan applications. The firm said the results show CUs have a lot of room for improvement online. For more information visit www.reflectionpoint.com.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
