Liberty DRIVET program offers marketing tools for CUs' auto campaigns

MOUNDS VIEW, Minn. – Liberty Marketing Services, , a subsidiary of Liberty Enterprises, has come out with its newest offering, DRIVET, that provides marketing tools to credit unions promoting auto loan programs. DRIVE integrates database marketing, research, marketing communications and strategies into what Tony Rizzo, president of Liberty Creative described as a “cost-effective, subscription-based marketing services (that) provides marketing resources to help credit unions jump-start their auto-loan programs.” LMS has divided DRIVE into four appropriately-named “gears.” First gear is the Standard Marketing Engine, and it provides CUs with what’s needed to plan and implement auto loan campaigns such as point-of-sale and e-marketing materials; instructions, recommendations and marketing tips; campaign strategies; a research study of consumer auto lending in the U.S.; DRIVE logos and materials to leverage the brand; case studies of DRIVE in action; a staff training module; and a Return On Investment calculator to gauge the profitability of the campaign. Second gear is Regularly Scheduled Maintenance. It provides regular quarterly updates to keep auto loan marketing efforts current. It also includes a quarterly catalog with new seasonal designs and quarterly program updates of research strategies and case studies. Third gear – Custom Options – allows CUs to build a custom auto loan campaign any time throughout the year. Last gear – Factory Accessories – offers CUs optional marketing enhancements to “add power to their DRIVE promotion,” such as permission-based e-marketing tools, MCIF, market research and credit scoring for pre-approved offers. Rizzo said, “the DRIVE program combines best practice analysis with best practice action.DRIVE is a product meant for any credit union interested in taking its auto loan program to a new level. It offers all the tools necessary to make a campaign successful, and it offers the flexibility to meet the needs of credit unions, large and small. -