Just who is online?

NEW YORK – Hispanics are the fastest growing ethnic group online, according to the Nielsen/NetRating. In June of 2001, 6.7 million people of Hispanic origin logged on to the Internet from home. In June of this year, Nielsen/NetRating reports that nearly 7.6 million Hispanics accessed the Internet – jumping 13% year-over-year making Hispanics the third largest ethnic group online. The largest ethnic group online is Caucasians, with 94 million users logging on in June of this year – an increase of 4% from the previous year. African Americans represent the second largest ethnic group online at 7.8 million, an increase of 3% from June 2001. On average, Hispanics logged online 18 times last month and spent more than 10 hours online. African American consumers initiated 17 web sessions and spent nearly 10 hours online, while Caucasians accessed the Internet 21 times in June, an 11% increase from the previous year and spent more than 11 hours online.