<p>Credit Union Times has firmly established itself as the number one buy for both display and classified advertising in the credit union industry. With so many publications aimed at the credit union market that accept paid advertising, we have been asked why? Is it because this publication is the only completely independent publication of its type aimed at credit unions? Because of the highly-regarded editorial product that features stories that are uniformly unbiased, objective, timely, and fair? Because of its weekly frequency? Is it because of its high-quality graphics featured in every issue of Credit Union Times. Because of the top-of-the-line paper on which it is printed? Because of its solid and growing paid subscription base (Credit Union Times is not included in any dues nor is it a giveaway)? Because according to a CUNA survey it has the highest pass-along rate with 4.8 readers per issue? Is it because of the much larger number of pages, stories, and topics covered in each issue? Because of the competitive pricing of its ad space? The answer to all these questions is "Yes!" There are many such reasons why advertisers select a publication to carry their important messages. These are just some of them. One other reason, probably not very evident to the casual reader: advertising in Credit Union Times has proven to be the most effective marketing vehicle for nearly 300 separate advertisers, and according to those who purchase the ads, provides more bang for their bucks. They constantly tell us that ads showcased in every issue work!</p>