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Yodlee adds MRM capabilities to aggregation service

REDWOOD CITY, Calif. - Yodlee Inc., the dominant player in the account aggregation space, has announced a new product suite that apparently is moving the company into the member-relationship business, too. Yodlee has unveiled its Business Intelligence product suite, which it says "leverages the 360-degree customer view that aggregation solutions...

By Staff Writer | Updated on June 04, 2002

<p>REDWOOD CITY, Calif. – Yodlee Inc., the dominant player in the account aggregation space, has announced a new product suite that apparently is moving the company into the member-relationship business, too. Yodlee has unveiled its Business Intelligence product suite, which it says “leverages the 360-degree customer view that aggregation solutions provide to usher in a new era of targeted marketing while protecting consumer privacy.” The Business Intelligence suite extracts data it captures in the aggregation process to create cross-selling and new product opportunities for Yodlee clients through the company’s existing Navigator and Octane solutions. Yodlee already is the leading provider of aggregation services, including a number of credit unions among its roster of clients, and the move into MRM is a logical next step, one analyst says. “The Business Intelligence offering is a natural evolution for the technology that will help drive increased profitability for financial institutions and portals,” James Van Dyke, research director for Jupiter Media Metrix, said in the Yodlee news release.</p>

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