Search
 

OneSMART MasterCard program debuts

PURCHASE, N.Y. - MasterCard International hopes that its new approach to smart cards strikes a chord. The OneSMART MasterCard program emphasizes flexibility over pre-packaging. Members can customize their own smart card applications to include any of the following: chip-based credit and debit; personal data storage; digital ID; security; loyalty; e-tickets;...

By Staff Writer | Updated on April 16, 2002

<p>PURCHASE, N.Y. – MasterCard International hopes that its new approach to smart cards strikes a chord. The OneSMART MasterCard program emphasizes flexibility over pre-packaging. Members can customize their own smart card applications to include any of the following: chip-based credit and debit; personal data storage; digital ID; security; loyalty; e-tickets; e-coupons; and stored value. In addition, they can choose the size of the chip, the technology platform employed, and any enhanced security features they wish to add to the card. Plans are underway to also provide members such marketing support as joint public relations initiatives, consumer and merchant research, prominent trade advertising, Web site content and links to issuer sites, as well as consumer education. “This is a very dynamic platform,” said MaterCard International Product Services Vice President Christopher Rieck. According to Rieck the OneSMART program is being positioned as a global program for members.</p>

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.