Tracking digital marketing clicks

<p>ROCKVILLE, Md. – Adfluence, an advertising technology company, has introduced something new in the way of digital marketing – a variety of user interactivity in ads on the web and in emails. While the ads include in-banner product catalogs, interactive animations, games, and user registrations, Adfluence can also measure user interactivity such as mouse interactions, in-banner clicks and average interaction time. Recently Pentagon Federal Credit Union used Adfluence to promote its auto loans and discovered that 20% of visitors interacted with the ad – meaning they played the game and/or clicked through for more information – and the average time spent was 8.8 seconds. The number of click-throughs was 190% of the previously used banner ad, and the number of $15,000 loans made as a result of the ad went up 150%. For more information call Adfluence at (301) 296-4533 or visit www.adfluence.com.</p>