Over the past year credit unions and banks alike have invested a bit more in their marketing departments. The 2001 Credit Union Magazine's Complete Staff Salary Survey Report finds that average marketing vice president/director salaries jumped 5% since 2000 with manager/supervisor average salaries increasing 2.7%. In addition, the pay for specialists spiked at 7.4%. Here's a comparative glimpse of marketing salaries at credit unions and banks: Position

Less than $100M

$100M-$250M

Recommended For You

$250M-500M

$500M-$1B

$1B or more Management Marketing VP/director CUs

$38,207

$55,280

$65,274

$76,641

$88,140 Banks

$44,744

$53,960

$53,755

$62,253

$90,718 Nonmanagement

Marketing coordinator CUs

$22,626

$28,285

$29,228

$31,969

$38,773 Banks

$31,924

$31,105

$30,389

$29,264

$34,482 Source: 2001 Credit Union Magazine's Complete Staff Salary Survey Report, Bank data source: BAI's Bank Cash Compensation Survey-2000

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.