Looking to the Next Generation

MIAMI, Fla. – Future marketing strategies to reach the Hispanic market shouldn’t overlook the “Next Generation” says a recent report released by the Strategy Research Corporation. According to the 2002 U.S. Hispanic Market Report, with every generation, Hispanics have steadily increased their standard of living. For example, the report finds Next Generation Hispanics, children of recent immigrants from throughout Latin America, are highly educated and earning higher incomes. In addition, 82% of Next Generation Hispanics are either Mexican or Puerto Rican and the main income earner in 25% of those households has a college degree. More tech-savvy, 80% use computers and 64% are plugged into the Internet spending approximately 1.74 hours online each day. The report also includes up-to-date population estimates and projections through the year 2050; demographic and household buying power for the top 50 U.S. Hispanic markets; and survey data from 1,500 Hispanic households in the top 50 U.S. Hispanic markets. [email protected]