Search
 

Discover a new mall, marketing idea

ATLANTA - In a co-marketing first, Discover Financial Services and The Mills Corporation have held the grand opening of the Discover Mills shopping center. The 1.3 million square-foot retail and entertainment center located in Gwinnett County is part of a 10-year partnership in which Discover Card is the preferred payment...

By Staff Writer | Updated on November 13, 2001

ATLANTA – In a co-marketing first, Discover Financial Services and The Mills Corporation have held the grand opening of the Discover Mills shopping center. The 1.3 million square-foot retail and entertainment center located in Gwinnett County is part of a 10-year partnership in which Discover Card is the preferred payment method and will be linked to marketing programs including special offers, in-mall promotions and Cashback Bonus award promotions with selected merchants. In addition, Discover will have its own storefront within the mall, which features approximately 200 retailers. More than 70,000 consumers attended the grand opening spending an estimated $4 million.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.