We are on track

I would like to share some points of clarification regarding the Sept. 17 article about APPRO’s recent sales force changes and its business strategies. Unlike CUShopper, mentioned in the article, APPRO does not characterize itself as an Internet, dot.com or start-up company. We are a reputable company with more than 22 years of proven success in providing lending technology to North America’s leading financial institutions. We have grown our Internet lending volumes more than 200%, but we provide lending technology for all sales channels including brick and mortar branches, indirect “loan-by-phone” and more. Our acquisition of LoanLink Lending Center now allows us to make our products and services affordable to credit unions of all sizes. As mentioned in the story, we have recently reduced our sales staff, from 14 to 11 rather than from 10 to 5 as first reported. What should be noted is that we have augmented our sales strategy for the first time to include “indirect” sales channels. In the next 60 days, we will announce strategic relationships which will, in effect, provide “more feet on the street” selling services. We will also soon be announcing several major new credit union clients. Steve Uffman CEO Appro Systems Baton Rouge, La.