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Savings campaign offered en espanol

MADISON, Wis. - The two year "Plan it, Save 4 it" savings campaign pilot is reaching out to the Hispanic market. Promotional materials including a black & white quarter-page ad and text for a statement stuffer have been produced in Spanish and both are available free online. Sponsored by NCUF...

By Staff Writer | Updated on July 31, 2001

MADISON, Wis. – The two year “Plan it, Save 4 it” savings campaign pilot is reaching out to the Hispanic market. Promotional materials including a black & white quarter-page ad and text for a statement stuffer have been produced in Spanish and both are available free online. Sponsored by NCUF via a grant from the Ford Foundation, the program is designed to help 3,000 randomly selected credit unions enhance their existing savings programs/services. “The 34 million person U.S. Hispanic market has $380 billion in buying power, representing the third highest ranking purchasing power of any group, yet about one-third of those consumers do not use financial institutions at all,” says Bill Crawley, director of Programs & Grants for the National Credit Union Foundation. “There is a tremendous opportunity here for us to reach out to this increasingly important, yet underserved group.” For more information on the new materials or questions about the “Plan it. Save 4 it.” campaign, contact Bill Crawley at (800) 356-9655, ext. 7022, or visit www.cuna.org/ncuf.html.

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