Search
 

What CUs can learn from Fiserv's re-design?

Here's what Level 9 thinks CUs should be concentrating on when relaunching their Web sites. 1. Leverage existing efforts. It is not necessary to spend great sums of money in order to retrace the correct developmental steps. The thought process itself is not inherently costly. In fact, it is part...

By Staff Writer | Updated on July 17, 2001

Here’s what Level 9 thinks CUs should be concentrating on when relaunching their Web sites. 1. Leverage existing efforts. It is not necessary to spend great sums of money in order to retrace the correct developmental steps. The thought process itself is not inherently costly. In fact, it is part of what every credit union does already for other purposes. Credit unions should apply this kind of scrutiny and conservative conciseness to their web communications channel. 2. Identify your specific audiences. Decide exactly what you want to offer and say to each specific audience. 3. Discard unnecessary information and “features,” which more often than not distract visitors from achieving their goals. 4. Regain and strengthen ownership of identity/brand. Many credit union sites today have implemented low-cost, static templates to serve as their Web interface. These templates are limited in their ability to support the investments credit unions make in building and maintaining their brands

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.