In response to publisher Mike Welch's recent column on pet peeves, I have one of my own. My biggest pet peeve has to be the notion, within the credit union industry, that EVA-type measurement methodologies have no place within our organizations because "we are different from for-profit entities." I agree that our organizations are different. But, the economic reality of running an organization for the value maximization (read: benefit) of the ownership (read: membership) is fundamentally equivalent across any profit motive. Value for owners is value for owners! The only difference is that we are in the enviable position of having our members as our owners. Integrate this difference with a long-term value focus, and the resulting competitive advantage is unlimited. Mike Quamma Director of Finance Boeing Employees' Credit Union Tukwila, Wash.