Lending Technology/Data Processing

Equifax APPRO Adds Account Opening

July 01, 2008
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By Marc Rapport

NEW YORK — Equifax is now offering an online account opening solution. The APPRO offering gives credit unions and banks access to account opening, cross selling, consumer and business lending on a single platform, the company said.

The new online account opening solution was announced today at the CUNA’s America Credit Union Conference and Expo in New York.

The new solution provides advanced data, analytics and decisioning, is highly configurable and provides an end-to-end solution across all sales areas, including online, branch, call center and dealer channels, said Atlanta-based Equifax (www.equifax.com).

Merrimack Valley FCU of North Andover, Mass., is working with Atlanta-based Equifax to implement the new solution, the company and credit union said.

—mrapport@cutimes.com