Marketing

August 15, 2008
TDECU Launches Safe and Sound Campaign
By Myriam DiGiovanni
LAKE JACKSON, Texas – TDECU has launched a bold public education campaign to spread the word about the soundness and stability of the credit union industry.
Article found in Marketing
August 8, 2008
N.H. CU Offers Home Heating Account
By Myriam DiGiovanni
ROCHESTER, N.H. — Holy Rosary Credit Union is redefining the club account by offering a “Home Heating Club Account” to help members save for their home heating bills this winter.
Article found in Marketing
August 8, 2008
Lawmaker Offers Dome Tour as Fundraising Incentive
By Jim Rubenstein
GREENSBORO, N.C. — The Team Little Guy racing troupe found a new patron this week in Rep. Virginia Foxx (R-N.C.).
Article found in Legislation/Politics, Marketing
August 8, 2008
On-Site Coverage: ‘Hannah Montana’ Generation May Make, Break Industry
By Michelle Samaad
HOUSTON — The urgency to court Generation Y continues to reach a high pitch among credit unions. ...
Article found in Conference Coverage, Marketing
August 7, 2008
Industry Still Behind on Youth Marketing, Charges Director
By Jim Rubenstein
LAS VEGAS — Credit union directors got an earful today from one of their peers, a 21-year-old Los Angeles college student at USC Credit Union, about failings in online operations and continued ...
Article found in Marketing, Conference Coverage
August 6, 2008
Aloha Airlines FCU Continues Aid to Carrier Employees
By Michelle Samaad
HONOLULU — Employees who lost their jobs when Aloha Airlines shut down in March have another resource to turn to financial help, Aloha Airlines Federal Credit Union said.
Article found in Lending, Marketing
July 21, 2008
Not Everyone Feels Economic Pain, Notes PCUA
By Jim Rubenstein
HARRISBURG, Pa. — Based on media reports, pawnbrokers, check cashers and payday lenders are flourishing in the rough economy, the Pennsylvania Credit Union Association noted Monday in its ...
Article found in Lending, Marketing
July 7, 2008
Wright-Patt CU Announces Big Idea Winner
By Myriam DiGiovanni
FAIRBORN, Ohio – Curious what’s the next “Big Idea”? Wright-Patt Credit Union has found it in challenge winner Michael Weaver’s DECX, a green-friendly business that will manufacture ...
Article found in Marketing
July 1, 2008
On-Site Coverage: Recession Survival Techniques Revealed
By Claude R. Marx
NEW YORK — Don’t penalize your members for the bad economy and take advantage of the credit crunch by reaching out to those having trouble getting loans from weary banks.
Article found in Conference Coverage, Lending, Marketing
June 25, 2008
Scott CU Launches TV Commercial Series
By Myriam DiGiovanni
COLLINSVILLE, Ill. – Scott Credit Union has got area residents humming a new tune about what to expect from a financial institution.
Article found in Marketing
June 12, 2008
On Site Coverage: CUs Get Educated on Latin American Economics
By Lindsey Siegriest
DALLAS — A plenary session on Latinos and the democratization of financial services at the 34th Annual Serving the Underserved and 5th Latino Credit Union Conference provided attendees with ...
Article found in Conference Coverage, Lending, Marketing
June 12, 2008
On Site Coverage: Panel Tells How to Serve the Underserved
By Lindsey Siegriest
ALLAS — The leadership forum panel at the 34th annual Serving the Underserved 5th Latino Credit Union spoke to attendees about how credit unions can best serve low-income members.
Article found in Conference Coverage, Lending, Marketing
June 11, 2008
Telephone Workers’ CU Is Now Liberty Bay
By Myriam DiGiovanni
BOSTON – Telephone Workers’ Credit Union is making a new call – to change its name to Liberty Bay Credit Union.
Article found in Marketing
June 11, 2008
Wescom Now Offering Reverse Mortgages
By Heather Anderson
PASADENA, Calif. — Wescom Credit Union has announced it now offers reverse mortgages, utilizing its own company, Reverse Mortgage Lending Inc.
Article found in Lending, Marketing
June 11, 2008
Iowa League Details Member Growth Panel
By Jim Rubenstein
DES MOINES, Iowa — In line with a mission adopted a year ago by its “growth commission” to help credit unions achieve gains in membership, the Iowa Credit Union League said Tuesday it hopes ...
Article found in Marketing

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