Tapping into strategies to serve baby boomer retirees will be the focus of a free Dec. 17 Webinar hosted by CUNA Mutual Group.

Jeff Hunt, consumer program manager for CUNA Mutual’s 55-plus strategic markets, will present “Boomers or Bust.”  He will share CUNA Mutual Group’s proprietary voice of member research on this market segment and what it takes to be successful in serving boomer retirees.

Attendees will also be offered a free white paper that analyzes the retention risk, pinpoints boomer needs, and lays out a six-step plan to help credit unions evolve into retiree-focused organizations with the right mix of products, services and guidance to retain the critical boomer segment.

The Webinar takes place 12 p.m. CST Dec. 17. Registration opens Nov. 23. To register, go to www.cunamutal.com and click on the Discovery Webinar ad.