Brad Canfield
Brad Canfield, CEO of the San Jose, Calif.-based KeyPoint Credit Union, will retire in January 2026 after 13 years of service, the credit union announced Friday.
According to a statement from the credit union, Canfield will leave behind “a legacy of innovation, growth and commitment to the credit union movement.” Since joining KeyPoint as president/CEO in 2012, the credit union has grown in assets under management from $750 million to over $2 billion, expanded member services, adopted cutting-edge financial technology and consistently strengthened its community impact, the credit union said. In addition, KeyPoint’s Net Promoter Score improved to 78 from 29 under his tenure.
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Canfield began his credit union career at BECU ($29.3 billion, Tukwila, Wash.), serving as CFO from 1989 to 2008, according to his LinkedIn page. Prior to joining KeyPoint, he served as president of 1st Security Bank in Mountlake Terrace, Wash., for three years.
According to the credit union’s statement, KeyPoint’s Board of Directors, staff and members “wish him great joy and fulfillment in this next chapter of his journey,” adding that “KeyPoint remains committed to upholding the values that he championed during his tenure.”
The KeyPoint Board has formed a CEO Transition Committee to assist in naming Canfield’s successor.
KeyPoint operates seven branches and serves over 53,000 members throughout California’s Greater Silicon Valley.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
