Date: Wednesday, June 28, 2023

Time: 2pm EST | 11am PST

Cost: Complimentary

Produced and Sponsored by:

Credit unions are facing unique challenges in today's tough economy, with members demanding more, loyalty becoming harder to maintain, and both inflation and rising interest rates impacting your business and members' lives. But with the right strategies, you can enhance member engagement and business relationships, even in the midst of this economic landscape. 

Join this webcast, "Loyalty Isn't Dead, We're Just Bad at It", as we outline highly effective strategies to keep your members' loyalty and boost their engagement, even when they are demanding more. We'll also discuss how to mitigate the impacts of inflation, rising interest rates, and market uncertainty on your credit union's operations and members. 

You will learn:

• The impact of fading loyalty and how it can make your credit union more attractive
• The importance of showing appreciation to members to build trust and earn their business
• How to use data to understand and build relationships across generations

Speaker:

Charles Arcella | VP, Financial Services Partnerships | Vericast Charlie has over 20 years of omnichannel marketing and advertising expertise. He has a wide range of experience within different categories that he gained during his time at major media companies such as Lifetime, Comcast/NBC, Disney and PetSmart (media division). Charlie's expertise lies in developing effective marketing programs for financial institutions, focused on leveraging the right channels at the right time to reach the right in-market customers for deposits or loans. Charlie currently leads the omnichannel finance partnerships team at Vericast. Charlie holds a Bachelor of Science degree in Communications from Saint John's University and currently resides in New York with his wife and daughter. Charlie spends his leisure time with his family and pursuing his hobbies, which include suffering as a Knicks fan, eating out, watching movies and traveling.

Register Now

Can't attend? Register here for an on-demand recording after the webcast.