Almost six months after the EMV chip card liability deadline, merchants and issuers are still lagging behind when it comes to EMV-enabled point-of-sale system implementation, leaving systems vulnerable and consumers confused.
However, experts said they are not surprised.
"I think we are where we expected to be since the U.S. market is the largest and most complex payment ecosystem in the world, and there's no mandate or requirement that retailers participate in the EMV migration," Randy Vanderhoof, executive director of the Princeton Junction, N.J.-based Smart Card Alliance, said. "The result is there is going to be a mixed response. That is what we are seeing."
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
