SAN JOSE, Calif. – Mobile technology continues to be an important element of the majority of new financial technology developments on display at FinovateSpring 2015.
For example, San Diego-based Mitek's mobile capture technology leverages smartphone cameras to scan IDs and documents to complete transactions and open new accounts. Mitek's mobile auto-capture with advanced computer vision technology finds and decodes encrypted security features hidden on most government-issued driver's licenses. Financial institutions simply embed the Mitek Mobile Web Capture SDK into a mobile website for a turnkey image capture solution.
The proprietary technology provides real-time guidance to enhance image capture.
“As mobile habits change, consumers find it more expeditious to complete an account opening or purchase with our intuitive use of the 'camera as the keyboard,'” James B. DeBello, president and CEO of Mitek said.
The Redwood City, Calif.-based Digital Insight, an NCR company, and Westport, Conn.-based Whodini both touted beacon technology at the conference.
Digital Insight designed more personalized and contextualized experiences based on a user's location. Whodini relies on the beacons to get customer feedback and create a customer profile.
People in attendance said they were not disappointed in the products on display.
“This is my first time; there is nice stuff but some of it seems to be a tweak on stuff we've seen before,” Shereen Jones, CIO for the Jamaican National Building Society, said.
Jones quickly added that the new mobile technology really levels the playing field for many participants.
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