WASHINGTON – PSCU's "Make Your Money Matter" program, a web and social media platform designed to reach out to millennials, grew from eight credit unions one year ago to roughly 250 credit unions now, according to Myles Bristowe, vice-president for consumer engagement for the nationwide payments CUSO.
"We've cracked the code for millennials," said Bristowe, who came as part of the PSCU team to CUNA's Governmental Affairs Conference in Washington. "We have researched what motivates millennials and what gets their attention and we are using that to help credit unions introduce themselves," he added.
For a monthly fee that ranges from a low of $199 to a high of $699, participating credit unions can access a suite of messages for their Facebook pages and social media accounts designed to get to millennials interested enough to click through to find out more and fill out membership or loan applications.
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