In July, CU Holding Co.'s Beyond Marketing CUSO changed its name to BYM Agency and launched a new website to reflect the new way it serves credit unions.
Two years after Larry Hayes took the helm of an entity overseeing several CUSOs, a few key changes are poised to shift how its credit union clients are served.
Hayes is president/CEO of CU Holding Co., a Lenexa, Kan., firm that manages the strategic direction of XtraCash LLC, SimpliFast LLC, InsureKC LLC, MemberInsure LLC, TruHome Solutions, TruHome Title Solutions and MEMBERS Development Co.
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