One of out of five Gen Y'ers has never written a paper check and diverse electronic channels are increasingly the way to serve this demographic, a new study concludes.
The Money Mindset Index from Western Union Bill Payments also found that 64% of Gen Y'ers pay half or more of their bills electronically, 55% plan to pay more bills online in the next six months and 74% prefer to receive paperless statements.
So how to best capture and retain this demographic that increasingly doesn't deal with paper coming or going?
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
