One Nevada Credit Union has managed to garner attention in a city not known for its subtle marketing climate by pushing the envelope and the pork.
The digital billboards displaying sliced bacon are part of the BACON (Bad A$$ Checking from One Nevada) campaign, launched earlier this month by the $750 million, 75,500-member One Nevada.
The single slice of bacon appears on digital billboards and promotes products such as the credit union's Ca$h Perks, KeepTrack and free text alerts.
The campaign launched on Aug. 1 and has prompted plenty of attention on the roadways, airwaves and social media sites, the credit union said, and Twitter crackled with tweets about the ads.
Soon after that, the bacon reappeared with a shark, in honor of “Shark Week.” Another time, the bacon had a trendy mustache.
Print ads also ran in the local newspaper showing only a single piece of bacon with the designated hashtag #baconcu.
In addition, a series of three commercials featuring a bacon-obsessed mom cooking up an abundance of bacon to her questioning family began airing Aug. 19. The bacon-crazy mother suddenly has time to make bacon – morning, noon and night – for her son and his friend, thanks to the time-saving benefits of her new OneNevada checking account.
Other promotional media include a larger-than-life-sized bacon cut-out where members visiting a branch can take a photo with the bacon and post to One Nevada's social media sites for a chance to win $250, and a Facebook contest where those who “like” the One Nevada Facebook page can enter for a chance to win a new grill and a year's supply of bacon.
“We understand the campaign is a bit edgy, but to break out from the competition, you have to take risks; Our marketing department has never been afraid to do that,” said Greg Barnes, senior vice president of marketing for One Nevada.
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