SAN FRANCISCO — Seventy-two financial tech innovations. Seven minutes apiece to tell the story. There's the challenge companies that exhibited at this year's Finovate conference in San Francisco faced.

On the plus side, there were 1,300 attendees, including many from huge financial institutions but also a good sprinkling from credit unions such as Alaska USA Federal Credit Union, Alliant Credit Union, America First Credit Union, and those were just the A's.

On the downside, many of the 72 presentations failed to wow much of a jaded, sophisticated audience, judging by informally gathered feedback.

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