Credit unions are No. 1 when it comes to online customer satisfaction and customers are generally highly satisfied with their financial mobile sites, according to ForeSee's Financial Services Benchmark report released Wednesday.
Of the five financial segments measured, credit union sites scored the highest, with average satisfaction scores of 82 on a 100-point scale. However, this new score is four points lower than what the benchmark study reported in 2011 when credit unions a scored of 86 in customer online banking satisfaction, one point less than the score earned by large banks.
ForeSee said its numbers come from data from more than 335,000 surveys from the first quarter of 2013 in which consumers shared their experiences with online websites, mobile websites and mobile applications.
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