The Ledge Light Federal Credit Union announced on Tuesday its new name, Scient Federal Credit Union. Along with the new name, the $229 million credit union in Groton, Conn., also is introducing a new identity and a website.
After two years of extensive research and analysis with members and non-members across the nation, results showed the Ledge Light name did not resonate well with prospective members or accurately portray the credit union's values and mission, according to Scient FCU.
“We have experienced strong nationwide growth in the last few years due to the constant loyalty and support of our members,” said Scient FCU's president/ CEO, Bruce Fafard.
“In order to continue providing them with a vibrant credit union, we realized we needed a name that was relatable to members everywhere; a name and brand that would deliver a solid foundation for healthy, sustained growth,” Fafard said. “Scient Federal Credit Union truly encompasses who we are as a member-owned financial institution, and the people we serve.”
This name change is not a result of a merger or acquisition, and it will not affect staff, accounts, or any credit union information, the credit union said.
“While our name has changed, our values and dedication to each and every member will remain,” said Fafard. “We promise to be there for our members at every phase of their lives, providing services and support to help achieve their financial goals and dreams.”
To celebrate the credit union's new name and identity, Scient FCU is holding an open house at its Groton headquarter this week through Friday during normal business hours.
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