Provo, Utah-based personal financial management solution provider MoneyDesktop, which serves more than 260 credit unions, took home the honor of Best in Show at FinovateSpring, a financial technology conference held by Seattle-based research firm The Finovate Group in San Francisco, MoneyDesktop announced.
FinovateSpring's more than 1,200 attendees voted MoneyDesktop as Best in Show over 64 other companies that presented at the conference. MoneyDesktop showcased its tablet PFM solution, which gives users an aggregate look at all of their financial accounts, and Deals, a new marketing platform financial institutions can integrate with MoneyDesktop's PFM solution.
"We were not surprised that MoneyDesktop took home a Best of Show award at FinovateSpring this year," said Eric Mattson, CEO for The Finovate Group. "The company's innovative and beautiful user experience really wowed the crowd."
MoneyDesktop said its new Deals platform empowers financial institutions to attract new account holders quickly and at a low cost while building loyalty with existing account holders.
"Deals by MoneyDesktop is an accelerator to PFM," said Ryan Caldwell, CEO for MoneyDesktop. "By tightly coupling Deals with PFM, financial institutions will increase existing user engagement and rapidly cast a broad net over potential users. As new users convert to account holders, PFM will position that financial institution as the financial hub where the new account holder will migrate their loan products, which increases loan volume."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
