Credit unions across the land are "seizing this marketing opportunity", as CUNA officials put it Tuesday, to take advantage of the favorable industry media coverage following the announcement of Bank of America's $5 monthly debit fee.
There also appeared to be stepped-up online chatter—even spreading internationally on blogs and Twitter—about the so-called "Bank Transfer Day" Nov. 5 when consumers are exhorted to move their funds from large banks to CUs and community banks.
"Credit unions are certainly making the most of this new awareness in the media," declared Mark Wolff , senior vice president-communications, as the trade group counted the number of CUs reporting new account openings and surges at CU call centers from Boston to San Francisco.
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