Mobile banking adoption in Canada jumped by 8% in two years, according to a new report from Forrester Research. The firm cited the percentage of Canadian consumers who use online banking as 1 in 2008 and 9 in 2010, based on surveys with more than 5,000 online Canadian adults.
Use of mobile phones for investment and insurance activities remains rare in Canada; fewer than 5% of online Canadians who have an investment account report mobile investing and insurers and brokerages offer few mobile options, Forrester found. However, Forrester said based on past American and European mobile trends, Canada should soon see an increased use of mobile services for investing, trading, insurance and payments.
“The recent growth of mobile banking in Canada shows that the adoption experienced in the U.S. is extending to its neighbor to the north,” report author Brad Strothkamp said. “That adoption has laid the groundwork for more advanced banking functionality and the expansion of mobile services to other segments like investment and insurance.”
Forrester said in order to prepare for the ongoing evolution of mobile financial services activities, mobile strategists should develop functionality that's exclusive to mobile use, emphasize usability in their designs and ensure the value of mobile websites equates to the value of native smartphone apps.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
