Fiserv Inc.'s acquisition of CashEdge should give the Wisconsin-based company serious traction in the person-to-person and small business payments markets, observers say.
The $465 million deal was announced last week and is expected to close in September pending regulatory approval.
The takeover would eliminate the competition the two companies had been waging in signing credit union and bank users to Fiserv's ZashPay and CashEdge's Popmoney P2P payment services and better position the merged operation to compete against such newcomers as the clearXchange service launched last month by Bank of America, JPMorgan Chase and Wells Fargo.
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