As the challenges faced by marketers continue to rise, so do their responsibilities.
A recent study by the Chief Marketing Officer Council, "Renovate to Innovate: Building Performance-Driven Marketing Organizations," has found that increasingly the CMO role has gone beyond brand agents and communicators to being change agents.
The study identified three essential ingredients for early success ranging from CEO mandate and support, a tightly coupled working relationship with peers in the C-suite, and early evidence of marketing's expanded role and contribution in driving business value.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
