Hayden Hampton, third from right, meets with members of Addition Financial's executive team, including President/CEO Kevin Miller (second from left) and Vice President, Business Intelligence Jason Mizrahi (far right). Hayden Hampton, third from right, meets with members of Addition Financial's executive team, including President/CEO Kevin Miller (second from left) and Vice President, Business Intelligence Jason Mizrahi (far right). (Credit/Addition Financial)

Addition Financial Credit Union is looking into opening a new branch either slightly north or slightly southwest of its current branch footprint, adding to its network of 26 locations throughout Central Florida. Why those regions in particular? It wasn't an internal research team or third-party service provider that recommended them, but rather a local Ph.D. student.

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.